About us
We're a family owned and operated business located in Auckland, New Zealand.
What started as a small market stall in 2020, has grown into a boutique crystals, jewellery and artisan brand that now has a large and dedicated following in both NZ and Australia (thanks to our amazing and loyal fan base)!
You may have met us while we had our Ponsonby store (including Cherry Pie, our local-celebrity shop dog). We've now moved from that location to focus on our online presence.
We're known for ..
- our selection of high quality ethical crystals - particularly larger and hard-to-find pieces
- crystal jewellery - much of our jewellery is handmade here in Auckland
- crystal singing bowls - Ash is a trained sound practitioner and sound is an area we love; we've seen some amazing results from customers using sound bowls at home.
MEET THE TEAM
CHERRY PIE

2023
PRODUCT ASSISTANT
Quality control and customer support.

2024
CX LEAD
Ensuring optimal customer experience and happiness.

2025
ECOMMERCE SUPERVISOR
Overseeing all aspects of online orders.
MEET THE FAMILY
Here's the main crew .. working hard to bring you the best in the things we love 🤍